Points Of Distinction

The Coldwell Banker® brand has always lived on the cutting edge of luxury, cemented by more than a century of innovation. This pioneering spirit can be traced from San Francisco's Financial District in 1906, to Manhattan's prestigious Madison Avenue in 1933 as luxury real estate marketing was revolutionized by capturing fine estate homes on film, to our worldwide presence today as a trailblazer in video, mobile, social media and smart home technology.

The Coldwell Banker® brand is a true global force, with the power to showcase exceptional properties and reach affluent buyers around the world and in dozens of languages.

• 94,000 AGENTS
  

• 3,000 OFFICES
  

• 43 COUNTRIES & TERRITORIES

The Luxury Property Specialists aligned with the Coldwell Banker Global Luxury® program are masters at their profession, ranking among the best in the world by exceeding expectations and creating exceptional experiences for their discerning clients every day. In 2019, Coldwell Banker® affiliated agents achieved tremendous results:

• #1 IN $1M+ SALES*
  

• $168.4M IN LUXURY SALES PER DAY
  

• $1.9M - AVERAGE SALES PRICE OF $1M+ TRANSACTIONS
  

• 32,663 SIDES OF $1M+ TRANSACTIONS

*Average daily sales. Data based on closed and recorded buyer and/or seller transaction sides of homes sold for $1 million or more as reported by affiliates in the U.S Coldwell Banker® franchise system for the calendar year 2019 USD$. Total volume calculated by multiplying the number of buyer and/or seller sides by sales price.

Finding a discerning buyer for a one-of-a-kind property takes ingenuity - and an expert command of today's online arena.

The Coldwell Banker Global Luxury® program has mastered the art of digital marketing, ensuring your property is seen by the widest possible audience of qualified buyers. Luxury properties that are marketed through the program will enjoy immediate syndication through a comprehensive network of prominent real estate websites, including WSJ.com, NYTimes.com, RobbReport.com, UniqueHomes.com and international websites through ListHub Global.

The social media landscape is yet another global stage where the beauty of your home may be put on display. Powered by a dedicated and expert social content team, the networks under the Coldwell Banker Global Luxury® banner are among the most widely used sites today, delivering a unique perspective on fine living and fine homes all over the world.